Keen Company
▸ Full-channel marketing management
▸ Campaign strategy and production
▸ Website design and management
▸ Social media strategy and execution
▸ Video production and content creation
Keen Company is a nonprofit Off-Broadway theater company in New York City with a mission to create theater that connects audiences to new stories, new perspectives, and each other. As their marketing manager, I was a one-person department, single-handedly ensuring the organization stayed visible. I came in, adopted the brand, and got to work stabilizing and elevating every public-facing channel simultaneously: the website, social media, email campaigns, print collateral, and more.
What that looked like in practice was building and executing robust, multi-channel marketing campaigns with five-figure budgets, spanning print, digital, radio, and vendor blasts, while keeping every channel running in real time. I designed and built the company website from scratch, managed all social media and email marketing, produced video content, hired and directed photographers and videographers, and converted a single piece of key art into upwards of fifty platform-specific assets per production. I was also a warm, trusted face at press days, opening nights, and VIP events, earning the confidence of high-profile artists who knew I would show up prepared, professional, and ready to deliver.
Tripled social audience + maintained email open rates of 45%, nearly double the industry average
Keen's productions demanded campaigns as ambitious and distinctive as the work itself. I led cross-platform promotion for five major Off-Broadway productions, including the first New York revival of Lynn Nottage's Crumbs from the Table of Joy, world premieres by Adam Gwon and Kia Corthron, and a site-specific production of The Year of Magical Thinking staged in living rooms across all five boroughs, a New York Times Critic's Pick. Each campaign required close collaboration with outside key art designers, press representatives, co-producers, and media partners. When reviews came in, I turned them into content overnight. When a campaign needed to cut through the noise of the New York market, I made sure it did.
